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[+1]    #76 27/07/2018 17h08 → Gaia : communauté de Yoga en ligne

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Les principaux présentateurs demissionnent (david wilcock, corey goode) et ça bronche chez les employés avec le mouvement GEM.

newsinsideout.com/2018/07/new-earth-new … d-wilcock/

David Wilcock’s letter of resignation to Gaia TV

Beaucoup de videos/articles sur les reseaux sociaux.

Les illuminés se tapent entre eux. Mais ca sent pas bon pour Gaia.

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Dernière modification par Thinkpad (27/07/2018 17h09)

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#77 27/07/2018 18h46 → Gaia : communauté de Yoga en ligne

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Bonjour,

Si le cours réagit sur la base de ces événements, alors c’est avec retard car ces nouvelles ont un peu près un mois.

Enfin, la série ne s’arrete pas et tout le monde ne part pas non plus ! Je souhaite que Gaia soit plus fort que cet événement…

J’avais plutôt en tête un fond qui quitte le navire !

Cordialement,

Macois

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#78 27/07/2018 18h50 → Gaia : communauté de Yoga en ligne

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Punaise il y a quand même de sacrés illuminés chez Gaia… un grand merci pour la vidéo Thinkpad (tiens faut que j’en achète un d’ailleurs… best computer ever).

Avec une bière, ça me permet de bien commencer le week-end… ils vivent dans un univers parallèle, ça fait peur ! (ou rire c’est selon…) yikes yikes


Do your homework! Parrain pédago pour Bourso, Binck et Bourse Directe : écrivez-moi en MP :-) et  mon portif

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#79 27/07/2018 18h56 → Gaia : communauté de Yoga en ligne

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On vient de me faire part de cette petite conversation sur IH. Mon message ne sera pas très étoffé car je suis sur téléphone et en vacances.
Voici donc quelques faits, interprétez les comme vous le voulez.

Thinkpad : Vos informations sont un peu obsolètes. Cette histoire remonte à début juillet.
Depuis ce temps, des éléments ont été tirés au clair, notamment vis à vis de certaines personnes citées dans cette lettre de démission.

J’imagine qu’il est inutile d’apporter des précisions au sujet de cette communauté d’illuminés donc je vais vous épargner ce qui s’est passé dès lors.

Au passage, Gaia a publié quelques informations intéressantes, notamment le nombre de nouveaux abonnés sur le mois de juin ou encore ce que représentait la proportion de membres qui ne suivent qu’une série et bien d’autres infos.

Il semblerait en reprenant les termes de ce topic, que l’intérêt des gens pour la ’’fumisterie’’ est bien réel. (Au passage je fais parti de ces gens et je vous laisse le plaisir de me juger car je m’en contrefous).
Je vous invite à jeter un œil sur trustpilot ou aux évaluations de l’application Gaia sur Android ou Apple store.
À ma connaissance, je n’ai vu qu’un seul commentaire faisant état de cette histoire au sujet de ce que vous partagez.
Sinon quelques membres se sont effectivement désabonnés quand la situation était à chaud, mais dans une communauté, il est bien connu que 90% ou + constituent la majorité silencieuse et ainsi se baser sur l’opinion d’une minorité peut-être biaisé. Surtout qu’à travers des témoignages, on a d’avantage tendance à se plaindre et être négatif plutôt que dire les choses positives.

Ne souhaitant convaincre personne, vous êtes tous libre de faire ce que vous voulez.

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[+1]    #80 27/07/2018 19h18 → Gaia : communauté de Yoga en ligne

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Autant ces auteurs semblent vivre la 9e planète du système solaire, autant ils doivent générer une certaine audience pour Gaia.
Avec leur départ, Gaia risque de perdre une partie de leur communauté la plus "radicale" qui était surement la plus engagée. Le projet de conférences avec leurs auteurs les plus célèbres risque de tomber à l’eau.
Ce sera un gros challenge pour Gaia pour surmonter cet événement et relancer leur chaîne "seeking truth".
La valorisation actuelle est encore généreuse. On n’est pas loin de la NAV sachant que les hypothèses sur la durée de conservation des clients n’est pas clairement établie.
Compte tenu de ces événements, j’allège fortement ma ligne. Je verrais la réaction au résultats semestriels.

Ce qui me fait conserver une petite ligne est que Gaia devrait conserver leur videothèque qui est j’imagine suffisamment étoffée pour satisfaire encore les abonnées les moins "hard core".

@zera : où avez vous trouvé des infos fournies par le mois de juin par le management ?

Ps : Pour ceux qui ont eu le courage de regarder un peu ces vidéos, c’est quoi un "direct energy weapon" ?

Dernière modification par oliv21 (27/07/2018 19h24)

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[+1]    #81 27/07/2018 19h42 → Gaia : communauté de Yoga en ligne

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Cette bataille d’illuminés me semble plutôt bonne pour Gaia finalement, au moins au niveau sérénité et qualité des contenus. Wilcock fait partie pour moi des vidéos les plus loufoques, celles que je regarde avec amusement, une bière et beaucoup de recul comme notre ami Political Animal. Si cela peut épurer un peu, ça ne fera pas de mal.

Je me souviens il y a quelques jours d’un commentaire sur une vidéo de yoga où une abonnée accusait le prof de faire les mêmes signes sataniques qu’Hilary Clinton… Le pauvre s’est senti obligé de se justifier… Sans commentaire.

C’est d’ailleurs tout le problème de Gaia, ses meilleurs clients sont, selon leurs propres dires, les "Seeking truth", hors ce sont aussi les plus atteints (pour certains, pas tous).

Au final, j’aime bien Gaia et je suis resté abonné à la place de Netflix, ce qui m’a plutôt surpris, j’étais parti pour faire l’inverse au départ, mais les programmes me calment (Yoga, méditation) ou m’amusent (La Vérité est ailleurs). Dans certaines vidéos "Seeking truth", il y a quand même parfois des choses intéressantes, des trucs que je n’aurais appris nulle part ailleurs. Mais faut faire le tri, c’est sûr.

Vous voyez, Zera, vous n’êtes pas seul au royaume des cinglés, j’y suis aussi smile

La chute est peut-être liée également au coup de fatigue sur les boites techno, ou un mix les allumés / un fond qui sort / coup de fatigue sur les technos.

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Dernière modification par Wawawoum (27/07/2018 20h31)

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#82 27/07/2018 19h46 → Gaia : communauté de Yoga en ligne

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Zera: ou avez vous les abonnés sur juin ? Je ne vois aucune publication. Mais j’ai surement mal cherché.

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#83 07/08/2018 07h20 → Gaia : communauté de Yoga en ligne

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Excellent q2 selon moi :
content.equisolve.net/gaia/news/2018-08 … 18_251.pdf

Transcript du confcall :
seekingalpha.com/article/4195537-gaia-i … 1&dr=1

466.000 membres à fin juin. Croissance de 68% vs n-1
La marge brute est équivalente au q1 à 86,8%.
Le coût d’acquisition est inférieur de 1m$ sur le trimestre vs leurs objectifs.
Le bilan reste sain avec 41m$ en cash soit 9m$ de moins qu’à fin mars.

En complément :
Les 500.000 membres seront atteints mi-sept. Ils sont on track pour dépasser le million avant fin 2019.
40% de la croissance est organique, ce qui explique le coût d’acquisition meilleur que prévu.
Peu de focus à l’international mais chiffres très prometteurs.

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#84 07/08/2018 09h56 → Gaia : communauté de Yoga en ligne

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La croissance organique de 40% est vraiment impressionnante.
Si je comprends bien, cette croissance est "gratuite" (pas de coûts marketing) car réalisée directement par des canaux existants (parrainage).
S’ils parviennent à maintenir cette croissance organique et que le marché est aussi large que ce qu’ils pensent, alors Gaia devrait continuer son parcours parabolique !

Au niveau de la valorisation, j’ai calculé un coût par abonné actuel à environs 450 USD. C’est surement supérieur à la "lifetime value" réelle (estimée vers 250 USD). Mais avec cette croissance organique, il serait "normal" que Gaia côte à un "multiple" de sa NAV. La question est : "quel est le bon multiple ?"
Je serais curieux de connaitre le multiple de netflix ! Ça pourrait donner un base de comparaison intéressante.

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#85 07/08/2018 11h13 → Gaia : communauté de Yoga en ligne

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Oliv21, ma lecture c’est que 40% de la croissance est organique, pas 40% de croissance organique.

Du coup, ca voudrait dire qu’on a 40% fois 68% de croissance organique, sans rien faire en somme.
Donc ca donne 20% de croissance sans dépenses, ce qui reste un beau chiffre.

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#86 07/08/2018 21h24 → Gaia : communauté de Yoga en ligne

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ok, alors 40% de 68% ferait un peu plus de 25% en organique !
Ca reste quand même énorme car cela doit compenser le churn rate (dont on n’a pas vraiment d’info mais qui devrait tourner à plus de 15%).
Au total, ils ont du recruter environs 40% (25% en organique net + 15% de compensation des résiliations) de nouveaux abonnés de façon naturelle (sans dépenses marketing spécifiques si je comprends bien).
Ça devrait être difficile de tenir ces taux de croissance à LT mais ils ont encore de beaux jours devant eux avant d’arriver à saturation de leur niche, l’international devant leur apporter un gros relais de croissance dans les années à venir.

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#87 15/08/2018 20h07 → Gaia : communauté de Yoga en ligne

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Une idée de ce qu’il se passe sur Gaia?
Du nouveau?
L’action se prend un sacré gadin, entre 22 et 16…

Les résultats ont plutôt été bon.
L’objectif affiché par le management est 1M de subs fin 2019 et 60MUSD de profit pretax en 2021, tout en se disant en avance sur le planning.

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#88 15/08/2018 21h27 → Gaia : communauté de Yoga en ligne

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On a deja evoqué quelques pistes un peu plus haut dans le fil.

Bon après c’est peut etre la turquie, Gaia y etant fortement exposée (#ironie).

Je vais renforcer un peu si ça continue de descendre !

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#89 17/08/2018 23h56 → Gaia : communauté de Yoga en ligne

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Un des membres du forum a-t-il eu la bonne idée de conserver les transcripts des earning calls des quarter depuis fin 2016 ?
Sur seeking l’accès est bloqué.
Si oui, est-il svp possible de les poster sur la file ou de me les envoyer en mp?
Merci d’avance.
Tcheco

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#90 20/08/2018 10h24 → Gaia : communauté de Yoga en ligne

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Je n’ai pas pu aller plus loin que Q4 2017, mais voici

Seeking alpha a écrit :

Q4 2017

Jirka Rysavy
Our fourth quarter results ended again ahead of our expectations. Paid subscribers grew 80% to 364,500 from 202,000 at the end of 2016, which is achieving our growth rate acceleration target, which was set up 18 months ago.
The subscriber growth rate increased sequentially 700 basis point from 73% at the end of third quarter and 2,800 basis points from 52% at the end of last year. Revenue in the quarter increased 77% from the same quarter year ago and streaming revenue increased 94%. Gross margin grew 50 basis points for the quarter to 86.2%, and 260 basis points for the year. We have again maintained our investment discipline and even with additional acceleration of our subscriber growth, we kept our loss below both our plan and the last previous quarter.
Our personalized experience for each subscriber and the increased sophistication of using organic marketing, including increased leverage of search engine optimization, contributed again to our over-performance. Our customer acquisition costs remained flat, which helped to reduce our net loss for another sequential quarter.
I will let Paul speak to more about the quarter result. Paul?

Paul Tarell
Thanks, Jirka. Jumping right into our results. Streaming revenues in the fourth quarter increased 94% to $7.9 million compared to the year ago quarter due to the continued strong subscriber growth Jirka just highlighted. In 2017, streaming revenues increased 78% to $26.2 million.
Gross profit in the fourth quarter increased 78% to $7.3 million compared to $4.1 million in the year ago quarter. As Jirka mentioned, gross margin increased 50 basis points to 86.2% from 85.7% in the fourth quarter last year. The increase in gross margin has continued to be driven by increased revenues and lower per subscriber costs to deliver our service, including lower streaming costs and higher leverage on our historical media library investments. For these same reasons, full year 2017 gross profit increased 69% to $24.4 million and gross margin was up 260 basis points to 86.1%.
Total operating expenses in the fourth quarter were $13.4 million compared to $9.4 million in the year ago quarter and $12.3 million last quarter. This was ahead of our expectations due to increased efficiency in our customer acquisition efforts, particularly considering our accelerated sequential subscriber growth. The year-over-year increase was due to the continued acceleration of subscriber growth rate during 2017. On a full year basis, operating expenses increased to $49.5 million compared to $31 million in 2016, again driven primarily by our increased spending on customer acquisition to drive our annual growth rate from 46% in the third quarter of 2016 to 80% in the fourth quarter of 2017.
Customer acquisition costs as a percentage of revenue declined to 87% in the fourth quarter of 2017 from 95% in the same year ago quarter, despite the dramatic increase in subscriber growth rate as previously mentioned. It’s important to reiterate that we include all marketing expenses in these numbers, including the cost of launching our foreign language offerings. We also like to expand subscriber acquisition costs in the period incurred and despite the significant life time value, do not record any value of our subscribers on the balance sheet.
Net loss from continuing operations in the fourth quarter was $5.6 million or $0.37 per share compared to a net loss from continuing operations of $3.4 million or $0.23 per share in the year ago quarter. In 2017, net loss from continuing operations was $23.7 million or $1.57 per share compared to a loss of $10.8 million or $0.54 per share in 2016, which reflected the $114.5 million gain on the sales of Gaiam branded business and the repurchase of approximately 40% of our outstanding common stock in July of 2016 at $7.75 share.
On December 31, 2017, we had $32.8 million in cash, which included $12.5 million in borrowings under a line of credit that we put in place secured by the equity in our 12 acre 150,000 square foot campus. We have included the balance due on the line in current liabilities; although, the contractual maturity is not until December 2020.
With that, I would now like to turn the call back over to Jirka for some additional remarks after which we’ll open the call for questions. Jirka?

Jirka Rysavy
The momentum in our business has continued to strengthen as we accelerated subscriber growth, while customer acquisition costs continued to track below plan. During the quarter, we also grew our geographic footprint with subscribers now in over 170 countries. We have expanded Gaia in Spanish, we launched Gaia in German, and also recently in French. Our subscriber count is now three times higher than during the third quarter of 2015 when we operated profitably, but we only were limited to 20% revenue growth.
As discussed, we have successfully achieved our first goal, which was set 18 months ago to accelerate our subscriber growth to 80% by the end of 2017. Our next goal, which was also set 18 months ago, is to reach million subscribers by end of the next year and to operate profitably thereafter.
And with that, I’d like to open the call for questions. Bethany, operator?

Question-and-Answer Session
Operator
Thank you sir [Operator Instructions]. Our first question will come from Mark Argento of Lake Street Capital Markets.

Mark Argento
Just a couple of quick ones, first off in terms of expectations for growth in 2018, I know you have lot of control over the levers in terms of the subscriber acquisition growth. Any initial thoughts on what you’re thinking about for ’18 relative to the 80% or whatever ended up been for 2017?

Jirka Rysavy
I think for us right now, we going to focus to hit million subscribers by end of the next year, so you can calculate that. We probably would tend to grow a little higher to start. But generally, the goal is to hit million members and optimize the quarters as the market allows.
Mark Argento
And then in terms of the -- any updated kind of life time value or churn or any trends anecdotally you could talk about in terms of subscriber growth?

Jirka Rysavy
We said it in the call, the acquisition costs continues to drop quarter-to-quarter. The life time value is growing, all for us pretty consistently, which also for company of this size you would expect that because as we have more mature people in the pool that will drive the value. But if you look on our mature customer, the annual life time value, it’s growing on its own. So you have those upsides. So the dynamics on numbers they’re actually doing really well and as soon we get to our million and we can grow more in a profitable range, it’ll show very dramatically.

Mark Argento
And then just lastly from me. I know in the prepared remarks, Paul, you had mentioned that you guys drew down on a line to your real estate. What availability on that line and maybe the terms of it?

Jirka Rysavy
That’d be filed in the K tomorrow we included the full agreement there. But generally, it’s $13.5 million that drops down every six months with the full balance due at as I said December end of December 2020.

Paul Tarell
We drew on it to just make sure that line is in the place, to typically do it. It’s not currently outstanding. So we just put in the place as now we can also obviously increase the line and/or do sales leaseback in headquarters as always planned.
Operator

And our next question will come from Peter Rabover of Artko Capital.
Peter Rabover
I had a question, I mean I feel like I ask this every quarter but I keep getting confused. So your SG&A was 12.168, and based on your reporting that you had you said your acquisition costs were 87% of revenue, so that’s about 7.3. So I guess I am trying to figure out that balance, that $5 million balance. What goes in that bucket?

Paul Tarell
Do you mean like our salaries?

Peter Rabover
Yes -- that was on the corporate…

Paul Tarell
So this is a good question, because we do get it fairly often. So selling and operating includes all of the overhead, salary and overhead of our marketing team, our publishing team, our operations team, our merchandizing team, our customer support team. So today, we have about 130ish employees, and I’d say the majority of those employees end up in that line. When you look at the corporate line that really just covers Jirka and myself, because we do operate very lightly from a corporate infrastructure perspective. So that’s the majority of the that the remainder of that line.

Jirka Rysavy
Also, in that number, in that percentage 87%, there’s a pretty big high chunk because for the languages because as we did, especially around our German and French. Again, we all hit marketing expenses. We don’t have those subscribers yet, but we expense all of that in that line, because by accounting for media company, if you change the existing titles to the other languages, you take a P&L upfront and we take it in marketing line.

Peter Rabover
That was actually -- I think that’s what I was driving at that. So that 87% include the launch of the foreign language or so. Is that what you’re saying?

Jirka Rysavy
Yes.

Peter Rabover
So the other line that you have mentioned with the salaries that 5ish line, that’s for the study that shouldn’t fluctuate but the 7.3 would be actually going down, going forward, because you included things that aren’t actually customer acquisition costs in there. Is that the way to think about that?

Jirka Rysavy
Yes, with one probably caveat. I don’t know that it’s going down, because if we continue to drive at the higher growth rates that we’re talking about the absolute number of dollars that we have to spend, continues to grow even as a percentage of revenue decline. Just that’s the one caveat.

Paul Tarell
It really inclined as a percent of revenue, there’s basically -- if you look the leverage on company on cost of people, so if we look at it at like $20 million if we grow revenue 10 times, our cost of employment will grow less than one time, so very leverageable. You have probably 11, 12 times leverage. So that would still make the other expenses grow, but very lightly compared to other -- compared to revenue. We probably get to like $1 million per employee, which is more like Google or Facebook numbers.

Peter Rabover
Maybe a little backward question, I think you guys have talked about this number in the past, but I just want to make sure that’s true. So what would your growth be this last quarter if you just decided to be like a breakeven business? But it’s probably around 20%, I think you had mentioned?

Jirka Rysavy
That was in 2015, it’ll be more today.

Paul Tarell
Yes, we haven’t looked at that number specifically, because we’re focused on hitting that -- we were focused on hitting the 80%. But every 100,000 incremental subscribers we add raises that number meaningfully. We’re obviously staffed to support 80% growth. So I don’t have exact number for you, but it is higher than 20% today.

Jirka Rysavy
It probably the -- we’ve say big picture, because there’s other things happening what we’re launching. But if you save as with million sub, we can probably grow 40% profitably.

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#91 20/08/2018 13h46 → Gaia : communauté de Yoga en ligne

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Seeking Alpha a écrit :

Q1 2018

Jirka Rysavy
Thank you, and good afternoon everyone. Our first quarter results ended again ahead of our expectation. Paying subscribers grew 7% to 421,000 from 247,000 a year ago and 364,000 90 days ago. This is ahead of the pace needed for reaching our target of one million subscribers at the end of the next year. Streaming revenue compared to the same quarter last year, increased 75% and total revenue 66%. Gross margin grew 100 basis points to 86.8%. And we expect to maintain this level for the rest of this year. We have again maintained our investment discipline. We were able to meaningfully decrease our dollar spending per customer acquisition to mid-80s from mid-90s a year ago. Being ahead of the pace for our 2019 target, we now plan to focus on bringing more of higher lifetime value member, rather than keeping decreasing our costs per acquisition. As of March 31, we have $50 million in cash, $27 million headquarter campus and no debt.
And Paul will now speak more about the quarter.

Paul Tarell
Thanks, Jirka. Streaming revenues in the first quarter increased 75% to $9.1 million, compared to the year ago quarter, due to continued strong subscriber growth. Gross profit in the first quarter increased 66% to $8.3 million, compared to $5 million in the year ago quarter. Gross margin increased 100 basis points to 86.8% from 85.8%. The increase in gross margin has continued to be driven by increased revenues and lower per subscriber costs to deliver our service, including continued efficiency in our per subscriber cost of streaming and content. As Jirka mentioned, we expect to maintain our gross margins at this level through 2018.
Total operating expenses in the first quarter were $16.2 million, compared to $11.8 million in the year ago quarter. Most of the increase was driven by increased spending on customer acquisition costs to support our accelerated growth rates. It’s worth highlighting that our customer acquisition costs as a percentage of streaming revenues, declined to 109% in the first quarter of 2018, from 121% in the year ago quarter, despite the increase in volume of subscribers added. This is due primarily to continued efficiencies in our marketing efforts, which as Jirka mentioned, resulted in reducing our average per subscriber acquisition costs to the mid-80s in the first quarter of ‘18 from the mid-90s in the year ago quarter.
It’s important to reiterate that we include all marketing expenses in these numbers, including the costs of translating our existing library and launching our foreign language offerings in the first quarter of 2018. The first quarter is typically our strongest quarter for adding subscribers to our yoga channel, which is the channel we spend the least per subscriber to acquire, but also have the lowest lifetime value of our channels.
As Jirka mentioned, with our focus on growing to one million members by the end of 2019, we will be emphasizing our customer acquisition efforts on our highest value subscriber segments for the rest of the year. We will be targeting investing 95% to 105% of streaming revenues each quarter in the subscriber acquisition efforts for the rest of the year, while maintaining our discipline of not spending more than 50% of lifetime value per subscriber. This represents a modest decline from the rate of investment in the first quarter as noted earlier.
With the success of the past seven quarters executing on our plan, we have given ourselves the ability to really focus on these higher value segments, which are more challenging to find, but have much higher retention. With a lifetime value of roughly double yoga subscribers, the long term impact of this focus will result in a much higher return on our investment in customer acquisition efforts. The overall net loss in the first quarter was $6 million or $0.39 per share, compared to a net loss of $6.2 million or $0.41 per share in the year ago quarter. As of March 31, we had $50.7 million in cash compared to $32.8 million at the end of 2017. On March 26, 2018, we closed an oversubscribed public offering of our Class A common stock, issuing approximately 2.7 million shares, which included the full over allotment. We received net proceeds of approximately $37 million. This offering brought our outstanding share count to 17.88 million shares. I’d like to point out that the majority of our board of directors and executive management team, participated in the offering. The offering will now allow us to retain ownership of our corporate campus, which is becoming a strategic part of our future community Initiatives. During the quarter, we also paid down our $12.5 million line of credit that was outstanding at December 31 and now carry zero debt.
With that, I’d like to open up the call for questions and turn it back over the operator.

Question-and-Answer Session
Operator
Well, thank you. [Operator Instructions]. Our first question today will come from Mark Argento with Lake Street Capital Markets.
Mark Argento
Hi guys. Good afternoon. Just a couple of quick questions. First off, can you talk about, to get to that million sub mark by 2019, what your plans are in terms of additional channels above and beyond what you have currently. And then also wanted to get a better feel for how you see kind of end of year 2018 sub number, if you’re comfortable talking about that. Thanks.

Jirka Rysavy
So the next channels, we don’t really need any new channels to hit our million subs at all. However, we’re probably going to bring either conscious like - I mean expanded consciousness or alternative healing. But we clearly don’t need that for the numbers and I don’t expect there will be a dramatic portion of that million. As far as the - where we plan to be end of the year, we kind of plan to be pretty consistent on the pace as much as we can. We’ll see how it is through the summer. We don’t have specific guidance for end of the year because I don’t think it’s that important, at least for us. But it’s not going to probably vary much from the average gross rate. We’re a little ahead of the gross as you noticed. What we need to get there for the million kind of the next year, and that’s why we kind of want kind of bring really up our ante, so it’s how much we spend per - which kind of customer we have.
We want to go more for the higher life - like the world-class customers. And we kind of start to see that our lifetime value, what we call mature customers, increasing. But averages because we take it - basically we have so many new customers with this high growth kind of tick up only slightly, but in mature customers different. So I think we still kind of look at this optimal gross rate by the quarters because first and fourth quarters are easy to get customers, same for us or Netflix. And so we’ll see how it goes for summer. But I would say kind of you can expect pretty even pace between now and then as an average and then some quarters will - at the very end, there will be recollection what’s happening in the quarter, unlike acquiring media, especially like YouTube, Facebook, those kind of media.

Mark Argento
So just back to the envelope math, it looks like with this recent capital raise and some - and hopefully at some point in time, you start to get some additional cash, or if you do have cash flow now with additional cash flow build in, which you can reinvest back in the customer acquisition. But this capital should get you pretty closer, if not all the way to that million sub mark in ’19. Is that an accurate statement?

Jirka Rysavy
For sure.

Paul Tarell
More than accurate.

Jirka Rysavy
We would have a spare spur capital right now because the offering was six times oversubscribed. So we try to - we get - took little more money than we actually planned - needed and planned to take. So we have some spare as well. But yes. So don’t expect any more. We don’t really plan to do anything on that side. Also, as we kind of get more to breakeven point, that negative working capital will show up.

Mark Argento
Great. Thank you guys.

Paul Tarell
Just one another thing on the capital. Yes. One other thing, Mark. We did pay off the line, but it’s still available to us if we need it through the end of 2020. So that was part of the reason why we don’t look at that structure as a line of credit.

Jirka Rysavy
And Mark, we didn’t have a feedback here. So we kind of know we said the call was dropped. It wasn’t somewhere in operator side, but we don’t know what happened. Did you hear everything, what we said on prepared remarks?

Mark Argento
Yes. We heard most everything and then it came back. So yes, I think everybody should be up to speed.

Jirka Rysavy
Okay, thank you.

Paul Tarell
Thanks.

Operator
And next will be Eric Wold with B. Riley.
Eric Wold
Thank you. A couple of questions as well. I guess one, just to follow on to Mark’s question on kind of the new content. And I know, Jirka you mentioned you don’t really need to launch any new channels to reach that million sub target by the end of next year. What would be the - I mean the process of launching a new channel, pulling out either expand consciousness or alternative healing, alternative health out of the content that you currently have? I’m assuming the incremental expense will be relatively minimal, but should allow you to potentially target a new group of subscribers that may not be kind of being hit right now. Is that correct?

Jirka Rysavy
Yes, you’re correct. The content spend will be consistent regardless if you’re launching it or not, because we don’t really plan per channel. We kind of do per title. So it’s the question, what a title will be. So I don’t think we fundamentally change the number of titles. We would just shift them to new channels. So I don’t think the content spend will not be affected if we launch it or not. We grow the content spend maybe half pace or we grow the subscriber pace, money cost per hour. So and it’s regardless which new channel we launch.

Eric Wold
Okay. And then, Paul, on the comments that you expect the ratio of subscriber acquisition cost spend to revenues to kind of be in that 95% to 105% pace the remainder of this year as you focus on the higher profile subscribers. Can you give us the comparable levels for last year?

Paul Tarell
Sure. So we just ran through the - as a percent of streaming costs and this is just - we’ve talked about it previously, but I’ll just give it to you. So as I mentioned in my prepared remarks, it was 121% in Q1 ‘17. And then it was 99% in Q2 ’17. Dropped down to 86% in Q3 ’17. And then as we said on the last call, it was 93% in Q4 ’17.

Jirka Rysavy
And 109 in the first quarter.

Paul Tarell
And 109 to just reiterate for this Q1.

Eric Wold
Okay. So possibly a little higher spend this year to kind of ramp up that subscriber before we start seeing possibly more efficiency in the next year.

Paul Tarell
Yes, and if you - I kind of alluded to it in my prepared remarks. But if you think about a yoga subscriber with about half the lifetime of a seeking truth subscriber, we’d effectively have to acquire close to double the number of yoga subscribers if that’s what we focused on. So it’s really about the point. And as Jirka mentioned, the two plus year mature members has been increasing in value, and that’s been the most predominant in that channel. So we’re really trying to optimize for the beyond 2019 value of the subscriber base.

Jirka Rysavy
If you take that dollar spend because most of them is spent in the first quarter, so you - that guidance, what he gave you like 95 to 105, it’s actually a slight decrease from overall spend. So it’s not actually going up. It’s going down, but it’s - we’re not going to grow as dramatically as we did before, same as I mentioned per customer. It will - it came down pretty dramatically, the acquisition cost from the 90s to mid-80s. But we kind of don’t want to really keep dropping it. We had rather increase the value of the customer, lifetime value per customers and keep driving the cost down enough several dollars. So it’s still slight decrease, but it’s not really dramatic decrease.

Eric Wold
Okay, understand. And then just final question. Any initial read or kind of results you can give us on what you’ve seen from the international, the new language launches over the past couple of quarters in terms of subscriber growth or kind of where your subscribers are coming from?

Jirka Rysavy
Yes. I mean we have - we didn’t really - we don’t need anything again from million. So it’s like opportunistic. We start to look at marketing a little bit more in places like Australia, which is still a more English language and Canada, which we didn’t. Australia have very good results, their conversion there is higher than the United States. The true International like different languages, we don’t really push there. Spanish, which is now like been a few couple of quarters kind of results. So we’re going slow, but obviously our acquisition cost is pretty decent there.
But there’s not big numbers. The numbers are come more in thousands than tens of thousands and we want to kind of keep it this way. But we might - it depends the results. We’re testing the conversion rate and acquisition cost in different countries. And vase based on that, we would create a plan for next year. And this year, we don’t plan to really spend any money on personal language marketing. We’re still learning from how our responses are per region and also how the content, what we launch in original language compare like dubbing or subtitling. So we still have more to learn than before we want to spend more - some meaningful marketing money, because we don’t need it for the million.

Eric Wold
Thank you, guys.

Operator
And the next question will come from Steven Frankel with Dougherty.
Steven Frankel
Good afternoon. Maybe you could give us a little more insight into what tactics you’re going to use to target and capture those higher lifetime value subs that are interested in areas like seeking truth. Are you going to put out more long form free content like you tried last year? Or what other things might you do?

Jirka Rysavy
The first move, we actually brought in, we created actually a new department which kind of in marketing, but separate, we kind of call sales. And it’s really organized. We have these different we started the process a while ago, what we call ambassadors when we actually pay people like our hosts or our best customers for any people they recommend we retain on a regular basis. So it’s like paying more in a way as we pay like say Apple TV is a percentage of revenue, which is obviously better for - definitely for cash flow because we don’t pay like upfront like anywhere else because we pay as we go. But also it’s much more able to target and distinguish customers so we can pay the ambassadors differently for the high value customers. So that’s one of the kind of the basic tool, but there’s also more - we kind of when we started, YouTube was a good channel for us than Facebook and was better algorithm.
Now YouTube or Google overall kind of use some of the intelligence to improve the searches on YouTube. So YouTube is coming back with kind of better means to target the customers. And also rather than do general to YouTube, you can go different sides. So where obviously the vlog is a little more costly because you have to spend time searching for these - basically you cannot do like one site like Facebook. So that’s actually - it’s not that you pay per customer more, but it’s more demanding internally since we’re counting those people’s time, which kind of created a little higher cost. But those are the two primarily way how we can sort it out. But there’s an overall marketing across, it’s the direction what Paul kind of is involved is, if you want to say anything about it.

Paul Tarell
Yes. Sure. Hey Steven. So I think that as Jirka mentioned, that ambassador channel and firing that up, it’s going to take some time to get to build, but we expect that to contribute meaningfully. And then I think the other piece that we’ve talked a little bit about is this community focus that we’re looking at. And we’ve actually been part of the sales initiative is actually looking at how do we build a better member referral program. Because if you think about our affinity groups and the people that are really passionate about what we’re doing, they will be the best source of future customers. And we haven’t really done anything to date to fire that up. So this is all strategic planning that we’re kicking off right now for the rest of this year.

Jirka Rysavy
Now because we’re kind of ahead of the plan and targets, we have - that’s a nice place to always be. So we have a time to kind of tweak this program without having in a rush or anything. So we would be kind of using that extra room what we have, because still the cost of the customer is lower than we budgeted. So allows us this nice time to be able to look for more deeper options.

Steven Frankel
Great. And if you could update me on your organic traffic trends.

Jirka Rysavy
The organics, we probably talked to you a year, two year, the organic are non-paid channels. They were like they increased from 30% to about 40%. It’s kind of now increase it over 40s. And so for recently, it’s kind of the low 40s and we obviously would like to grow. And it’s still - it’s very nice increase and even the pace kind of staying very high of the new acquisitions. And obviously we’d like to keep increasing the trend. But now in being in 40s, it’s very promising. That’s one of the reason why our overall cost goes down, because we have more of these organics.

Steven Frankel
And Paul, I don’t want you to be left out of the part. So just a couple of numbers. Stock based comp in the quarter and cash flow and CapEx.

Paul Tarell
All of those will be in the Q that is being filed as we speak right now, from the cash flow perspective. Stock based comp for the quarter was at 224.

Steven Frankel
Okay, great. Thank you.

Operator
And our next question will come from Darren Aftahi with ROTH Capital Partners.
Darren Aftahi
Hey guys. Thanks for taking my questions. first, if I go back to your commentary about gross margin, I’m just kind of curious why you’re assuming that number will be kind of steady state as you grow your sub base. Are you going to be investing meaningfully in call centers or kind of an offsetting cost there?

Paul Tarell
No. As Jirka mentioned, we tie the dollars that we’re investing into content to our subscriber growth. So we have pretty high visibility into what we have invested, into what’s going to be rolling into the P&L over the rest of the year. And any - there’s not really major deviations from that, which is what gives us that confidence to say that that’s the level that we’re going to maintain at. And as I’ve previously spoken on the calls, we have annual contracts locked in with our technology partners on the streaming side of things. So I have relatively high visibility through the majority of this year, like into Q4 as it relates to that piece, which gives us the confidence to be able to make that statement.

Darren Aftahi
Got it. About it. And then on customer acquisition, I know you guys are focusing more on higher cost, but can you kind of give us a relative understanding of the CAT on truth seekers say versus yoga. And then that updated TAM you’ve put out, how - what composition of that is truth seekers and how much of an emphasis is that kind of a priority perspective over the next 12 to 18 months for you guys relative to just growing the sub base?

Jirka Rysavy
Right now it’s the transformation kind of - because it was our new channel, we really focused on it this year. So basically it’s very close to the truth seekers now. The yoga is still higher because we started with much higher number. Originally we started like 80% yoga. So that’s decreasing. However, when we say seekers, it’s not necessarily just the seeking truth. The seekers are people who state - reach kind of a state in their life and they’re actually seeking out. They want to be part of something. You can be a transformation seeker person. The seeker term on its own is kind of separate from seeking truth content. It’s just the people who, rather than being marketed to, they’re actually actively seeking out and you just need to kind of let them know we hear.
So as far as the mix between channels, I expect the channels being kind of even, close to even by end of the year. And then depends if you add different channels that obviously not only bring new customers, but also because we classify them by behavior, it might per se cannibalize the other channel, because if you lose them, whether you will classify them or something else because the majority - let’s say we have somebody we call transformation, but the majority of the viewing will be in the future in alternative health. We will classify them in alternative health. So if you’re launching a channel, there is some natural water kind of find its level, and people migrate to the new channel as a primary user of their channel.
So for us, if they’re 50% in that content, what we classify as alternative health, we will classify them alternative health. So depends what we launch. It will take some other channels down if you do something close to yoga. Some yogis go too if you do something close to some historic like pyramids and some kind of the ancient predecessor of the humans, it kind of shifts differently. So it’s - we don’t really have per se a plan how much of each we want to have. We’re obviously focusing on building million subscribers. And long term, if you launch a channel, especially something like now healing, we believe that it will get to the same percentage of the - that the break will be pretty even between the channels. That’s kind of how we plan.

Darren Aftahi
Got it. Just one last one if I may. Just, I know you do testing, small testing in international markets with marketing. Is there anything that you’re seeing from those tests and conversion? I know you called out Australia and Canada. That would get you to spend more aggressively over the next six to 12 months internationally?

Paul Tarell
Well I think we’re already - as Jirka alluded to, we’re already seeing that traction and now it’s just a matter of continuing to increase the dollars from a test size perspective to make sure that that conversion rate in CPA holds true as you ramp up the dollars, right? Because when you do small dollar testing, you could not - you maybe not - don’t get the same conclusion. So that’s part of what we’re looking at right now. and we really do all of this testing to help us better identify how we want to budget and plan for Q4 and 2019, which are really kind of the peak deployment periods from a capital perspective as it relates to customers just because they’re more prone to sign up. So we’ll be learning through the summer as it relates to those things and then deciding how much we want to allocate away. But what I will say as Jirka mentioned, I do meet on a regular basis with our team and we’re making real time spend allocation decisions based on the results that we’re seeing. So while we don’t have a plan to make a major shift to it if it continues to grow, we’ll react to that accordingly.

Jirka Rysavy
I think the international, as we kind of do the testing, obviously as we see good results like Australia, we probably put some more dollars. It’s kind of interesting, the country like New Zealand, even small might be important to us for marketing. But overall for us the predictability is much more important than try to kind of over allocate somewhere just because it’s short term better, because we’re already planning what happened after the million, what the next million or two subscribers come from. So as far as the predictabilities, more than try to - for the last seven quarters, we try to be as accurate. This is kind of redoing based on kind of mathematical approach. And it’s for us more to tweak the model. So we optimize it. Like now we’re ahead. So we say, let’s bring better customer rather than keep dropping the costs, because we already had what we planned to be. So I think this optimizing the model is really key for us for the future as we kind of look at - go to about two million customers. So for us to create the smarts to go beyond million, it’s kind of the key issues for us in the next year and on.

Darren Aftahi
Great. Thank you.

Operator
[Operator instructions]. Our next question comes from Matt Sweeney with Laughing Water Capital.
Matt Sweeney
Hi guys. How are you doing? So just a question. I noticed in the local filing, the county government filings, that you guys had applied permission to develop some sort of events base. I was wondering if you could kind of talk about that in terms of how you see that developing, what the costs might be, what the timeline might be and kind of - how that might help drive other assets of the business as well?

Jirka Rysavy
Yes. We kind of - there was actually we try to get it for a while. We have to get a reason and also we don’t want to - there was one of the reason why we took a little more capital under offering. We talked about it for a while. It’s a little premature us to talking because we didn’t yet start to build it even. But our thought is that we will take our premium, what we call hosts, and do something, what we call seminars with them for three days live. And there would be like extra pay. We did two tests and when we charged, like first we charged $300 for the three day stream, second like 450. And we get like $550,000 revenue for like a $30,000 cost.
And so we would kind of create something like that and look at potentially launching some premium subscription channel - no channel, premium subscription. So we’ll be like upsell of our subscription and you can get this for free and it will extra pay. But it’s a thought. We didn’t really kind of decided yet we’re doing it and you’re not going to see anything in this year. But try to answer the question when you’re sort of filing. It’s a little premature, but it’s our thinking. I hope I answer your question.

Matt Sweeney
Sure. Yes. It’s just - I mean it’s obviously - I guess the way I would think about it, a big picture potential project and just staging the game. That makes sense.

Jirka Rysavy
There’s not much cost short of the building it - we’ll be building into our campus. So there’s basically just the construction, but there’s a lot of operating cost of that. But it’s basically idea to create a premium level subscription. And so today average person pay $100 and this would be like $300 per year and include this. So obviously much better ARPU and the gross margin will increase as well.

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#92 20/08/2018 16h10 → Gaia : communauté de Yoga en ligne

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Q2 2018
Jirka Rysavy
Thank you, Justin and good afternoon everyone. So our second quarter results ended again ahead of our expectations. Subscribers grew 68% to 466,000 from 277,800 a year ago. This puts us ahead of the growth rate needed for us to reach our next target of one million subscribers by end of the next year.
While we invested during the quarter about $1 million less than we budgeted in our member marketing plan. This was partly helped by increasing number of members joining us by organic means. Remember, acquisition coming from organic channel was up again during the quarter and is now solidly over 40%.
Streaming revenue increased 65% compared to same quarter last year. The revenue and subscriber growth rates from now should be comparable going forward. Gross margin grew 70 basis points to 86.8%, and we expect to maintain this level of gross margin for the rest of the year.
By focusing on a content merchandizing over the last few months, we diversified the viewing of our titles or no title now represents more than 0.6% of total viewing. About 8,000 titles are viewed every single month, there’s no group of titles such as series of collection representing the primary viewing for more the 2% to 3% of our members.
We also expanded our geographic reach to over now 180 countries. We received a permit which somebody asked last time in our call and we started our preparations streaming for our streaming event center, which we plan to launch - I wish to plan to launch our premium level subscription at about $300 annually, probably sometimes next year. We will provide you an update about this premium subscription during our next call. And we expect to hit our 0.5 million milestones which is 500,000 member somewhere in mid-September.
And Paul will speak to you now about the quarter. Paul?

Paul Tarell
Thanks, Jirka. Streaming revenues in the second quarter increased 65% to 10 million compared to the year ago quarter due to continued strong subscriber growth. Gross profit in the second quarter increased 61% to 9.1 million compared to 5.6 million in the year ago quarter. Gross margin increased 70 basis points to 86.8% from 86.1% in the second quarter of last year.
The increase in gross margin has continued to be driven by increased revenues and continued efficiency in our per subscriber costs of streaming and content, as Jirka mentioned, we expect to maintain our gross margins at this level through 2018.
Total operating expenses in the second quarter were $15.6 million compared to $12 million in the year ago quarter. Most of the increase was driven by increased spending on customer acquisition costs to support higher growth rates.
Our customer acquisition costs as a percentage of streaming revenue was 85% during the second quarter of 2018, despite the increase in the volume of subscribers added. This is down from 99% in the year ago quarter and below the 95% to 105% of streaming revenue target we established on our May conference call.
This was due primarily to continued efficiencies in our marketing efforts and continued increases in organic contribution. As a reminder, we include all marketing expenses in these numbers, including the cost of translating our existing library and launching our foreign language offerings.
While we perform favorably against the spend target in the second quarter, I would like to reaffirm that we will be targeting and investing 95% to 105% of streaming revenues and subscriber acquisition efforts for the remainder of 2018, while maintaining our discipline of not spending more than 50% of lifetime value.
With this investment rate, as Jirka mentioned, we are projected to reach our next major subscriber milestone of 0.5 million subscribers in mid September 2018, on our way to 1 million by the end of 2019.
The overall net loss in the second quarter was 6.3 million or $0.35 per share compared to a net loss of 6.3 million or $0.42 per share in the year ago quarter. As of June 30, 2018, we had 41.2 million in cash, our real estate valued at roughly $30 million and an undrawn line of credit for $13 million.
With that, I would like to now open the call up to questions. Justin?

Question-and-Answer Session
Operator
[Operator Instructions] And our first question today comes from Mark Argento with Lake Street Markets.
Mark Argento
Hey, good afternoon, guys and congrats on a strong quarter. Just had a couple of questions around the organic growth sub acquisition here, which is obviously very solid in the quarter. Could you talk a little bit about where you’re seeing those subs, where they’re coming, the word of mouth and kind of how you track them and then in particular the overall - if you could drill down a little bit on what you spend for customer acquisition in the quarter would be helpful?

Jirka Rysavy
Paul, I think I will take the first one, so on organic yeah, that was very positive news for us, we talked about last time because we first time get to about 40% from mid 30’s. Now all the months in a quarter where ahead to 40 between like 42 and 40 above that. And so it was very nice for us because obviously that’s what helped we spending less because we budgeted to have to buy a little more than we actually did and we hope that trend will continue, but obviously it depends how - there’s always a lot of factors. But it was a very nice quarter, we kind of tried to do several thing in a marketing like for example, we focus like more in bundles especially in June, like spending more money in a certain - the marketing efforts and - but I think the organics, there are two main source what’s kind of helping, one is kind of what we started to call member referral and you’re going to probably hear from us a lot about it next year as we’re really putting a lot of effort to what we call member referral. We have something we extended to like seven days to play - pay for - we basically call member watch free or friends watch free, so you’re member you can gift somebody a video and they have like seven days to watch it. So that was one of the factors. We also - it’s always a quarter where we focus more an e-mail because it’s a slow quarter. And so those would probably the biggest factors, but I think as we go to next year this member referral, you’ll hear more about from us. Paul for the second?

Paul Tarell
Yeah sure, in terms of that the CPA per sub all those factors contributed to reducing that rate down from the mid-80’s to the low 80’s for Q2.

Mark Argento
And any general trend - anecdotes in terms of churn, the stickiness of the cost more lifetime value [ph]?

Jirka Rysavy
I don’t think there’s really meaningful churns in second quarter, I think we pretty much stay with it. There’s no - I don’t think it was either direction, but it’s like in a second quarter, if you kind of start fundamentally improving your trends typically to fourth or first quarter when you see the big move, the second and third which will be similar for Netflix. You see the kind of maintaining to trade, it’s good. You don’t expect big improvements on that because just more people outside and stuff like that, so we have - despite what I talked about merchandising that when we kind of started this business and kind of look at the Netflix statistic and they said there is no title more than 1% and no group more than 3%. We said, we should get there one day and we were already there, so our highest title it’s like 0.6 and most - I mean, if you go to title number 5, it’s more like 0.2 and there’s no group more than 3% either. So it kind of looks like that general streaming mechanism works with Netflix works with Gaia now too.

Mark Argento
Great, thanks, guys. Congrats again.

Jirka Rysavy
Thank you, Mark.

Operator
And next will be Steven Frankel with Dougherty.
Steven Frankel
Good afternoon. I noticed at the end of the June, you held a live streaming event on the yoga side and maybe could you tell us what you learned from that and what other kind of innovative offerings might you have in the next quarter or two?

Paul Tarell
Hi, Steve, it’s Paul. I will take that one. So we’re always testing and iterating on ideas to increase engagement and the yoga population is one where we’re always looking at ways to engage them as you can imagine coming off of strong Q1 yoga performance, what we’re looking at is trying to engage and motivate those people that joined us in January. So that’s really what that test was designed to do, to create a more personal connection to our host. So it was a pretty small test in terms of the number of people that we reached out to, we primarily just wanted to test the mechanisms of being able to do it and I think it was an overwhelming success from that perspective and will be leveraging that test for other tests going into the back half of the year on other populations. But we don’t really have a calendar that we are publishing around that. It’s more about a team by team basis of identifying things that they want to test and then having the mechanisms to be able to do it to see what the impacts are.

Steven Frankel
Okay and congratulations on the strong organic traffic and the increase in international penetration. Could you update us on your thought process around ramping up foreign language content and maybe actively marketing to select international markets?

Jirka Rysavy
Right now international it’s mostly organic. And as we kind of said a couple of times, we don’t really have a big plan to focus in international until we hit a million subscribers as a kind of issue, as a part of the million. We’re obviously doing it and so we - if you kind to watch our international, we kind of switch and start to take a lot of different currency. Paul can maybe talk about what we take now.

Paul Tarell
Yeah, we’re up to six currencies today with another six coming by the end of the year.3

Jirka Rysavy
So those are kind of prepping the marketing for international. I think we would start somewhat next year, but it’s still not going to be a big reliance on international. I think you’re going to start to hear more about what we call the member referral. We all go - probably also next year you’re going to have some or what we call the premium subscription, which I said, it was $300 we didn’t decide the timing on it yet, but we did some test with our members and it’s very good feedback. But we will provide a little more next year which, will be more impacting the average ARPU than would be a number of subscribers. But we would go - internationally we’re starting right now on marketing based on the country list what we call lower conversion - higher conversion rate, which are - would be like New Zealand, Australia for example, Germany start to be very promising, Scandinavia. So we do a lot of testing and establishing which countries are the best to market when we’re going to hit it. But it’s international will be more for 2020, but we’ll start to probably talk to you about some in our next calls, what’s the percentage because we actually did see slight international uptick as a percentage of our overall members. But it’s kind of promising, but it’s not yet significant to really talk about it as a plan.

Steven Frankel
Okay and then Paul, could you update us on what cash flow and free cash flow was in the quarter?

Paul Tarell
The Q is going to be published this afternoon which will have all those details in there.

Steven Frankel
Okay and that’s all of my questions for now. Thank you.

Operator
And next will be Eric Wold with B Riley.
Eric Wold
Thank you. And good afternoon, guys. A few questions, one is a follow-up on the comments around the margin - the organic growth and kind of the referral program you’ve got where your members can share videos with someone else kind of entice them to come over. How can that most into more official referral program within - someone compensate members who’re going to drive in people over and kind of have an incentive for them to do that kind of, do you see there’s an opportunity really accelerate that member referral program as you - if you’re going to move towards them like that?

Jirka Rysavy
Yeah, there is really two questions in it, but answer is probably yes on both in different manner. So the first, the member referral it’s - I don’t expect that it will be a monetary composition even we will offer it. We have what’s called an ambassador program, which is for people who are –for multiple members. So people can join the ambassador program and refer for and then we pay them. That’s kind of actually part of division what we call sales and I was actually going to report to Paul right now and we’re going to quite focus on that one. The member referral, it’s for people who would refer one to 10 members. And there would be some benefits, but I don’t think there would be really monetary as we’re looking for thousands of people. And yeah, there would be like some monetary benefits not necessarily money, we still didn’t - we tried right now few of them. So we kind of test would we have the best way as we launch, but that’s probably from anything what we’re talking, we will now really get there very solid as we kind of get closer to our million members because that is, one, the significance there because we’re going to have more and more mature members and their member referrals is the best way how to harness that power. And as we also launched some aspects of what we call community for this member interaction, but I would say going over next two, three years that would be the key part the member referral and what we call community aspects of the marketing because it’s - originally we thought it would be more [indiscernible], but now we see that the marketing and getting new members are actually very good aspect of that undertaking.

Eric Wold
And then maybe for Paul, I know this is not exact figure, it’s just a kind of a simple average in the quarter. But I look at kind of the simple average to get to kind of monthly revenue for sub debts in the quarter or year-over-year and quarter-to-quarter. Were you back weighted in the quarter in terms of subscriber additions maybe more in the $0.99 program [ph] meeting that was kind of the cadence of the marketing more in June than any other months?

Paul Tarell
Yeah, I mean you hit it spot on right there. So it’s really - last year we were focusing on bringing in members earlier in the quarter to offset that and this year one of the tasks that we were looking at doing was, what’s available in June so that we could use that for our July through August planning exercise, so that’s exactly what happened this quarter. It was more back weighted than normal.

Eric Wold
Okay.

Jirka Rysavy
And also we tried to - because we kind of saw that if you kind of do it early in the quarter and you guys, analyst when you kind of analyze it then you get ahead of the revenue compared to members and we saw - when we saw people publishing that hey, this is maybe not the best way to do it. Because then the revenue - while we hit the members the revenue can stay behind because the $0.99 is a big number as a percentage of quarterly revenue, if you take it one month $0.99. So we try to right now do it such a way that the revenue and - revenue growth and member growths will be likely same percentage. So you have a good guidance how to budget the revenue, compare guidance because it did not work if you skewed it up front. So we tried to make it more predictable because we don’t want to kind of get our targets and stand behind the analyst revenues.

Eric Wold
Okay.

Jirka Rysavy
And people mostly are focused and the members right now are still a lot going forward. I think revenue on earnings will be key part, so I would just - we want to establish the way how we’re doing it, so it’s predictable. I think the predictability it’s probably the key things what is driving here.
Eric Wold
Okay and final question for me. So obviously you’re budgeting 95% to 105% spend and you went into 85 and you made a decision to kind of harvest that cash and not spend it and kind of stay below that. As you’re looking at the back half of the year, if you end up being below that 95 to 105 again, what’s the decision process behind - behind you staying below that and going to harvesting it or would you kind of accelerate spend to get into that range to bring in those subscribers early? What’s the decision between the two?

Jirka Rysavy
I think for us, it’s really a question how much organics, how is the organics is going to act because that’s probably the delta what are you looking for. I think we want to really be stable, we don’t really expect to accelerate everything we have right now. If you look at what we need between now and then, it’s about 85% growth, so it would be - sorry 65% growth, our growth rate for subscribers. And so for that the revenue - we want to stay relatively predictable, with understanding second and third quarter are typically slower and if you look Netflix, they do it and they have the same issue and last time when you provide too high guidance, you miss it for little bit, which is sometimes a function - would happen at Netflix, we want to avoid that. So we don’t want to be pretty stable, but understanding that second and third always will be a little slower and fourth and first will be a little maybe higher. But the generally we try to be pretty predictable and as we kind of said, that we would hit million, right middle of this September, we can actually give you the date. But - and then so hitting the million subscribers [indiscernible] don’t look over certain - over performance on subscribers if anything we save some money.

Eric Wold
That makes sense. Thank you, guys.

Operator
And next will be Darren Aftahi with Roth Capital Partners.
Unidentified Analyst
Hi, this is Donna for Darren. Thanks for taking my question. I was wondering if you could talk a little bit about some of the dynamics of the subscribers you added during the quarter, if you saw any trends in those new subs attracted to a certain content or one of the three main channels.

Jirka Rysavy
We have - it’s obviously seasonal - in our first quarter a lot of subscribers would come from Yoga. Second quarter a lot of - most of the subscribers - I mean, I’m talking as a percentage, so first quarter the Yoga will dominate, second quarter what we call seekers and seeking truth will dominate. So there is definitely shift from Yoga to seekers in second quarter as probably by far fastest growing quarter and second quarter was the seekers.
Unidentified Analyst
Got it and then related to any potential price increases, do you have any sort of outlook as to what would need to happen first? Does it depend more on how quickly you can grow above one million subscribers or gaining a greater percentage of international plantation [ph] just curious about your thoughts there?

Jirka Rysavy
Well, internationally right now we would charge like EUR10 like in Germany, so you can say that somewhat price increase about - there’s about 15% difference. And all international market they - at par are mostly they are in the US, so it’s obviously part of the testing. We probably do some other testing, but don’t expect any meaningful price increases before we hit million members. However, we will talk about it mid of next year, but we don’t expect to change the basic price. We might have some offerings, which will be higher like - I talked about the premium subscription, which will be three times the current price and that probably will be launched somewhere during next year. But it doesn’t mean we will change the price to our bases still we hit a million members.

Unidentified Analyst
Got it and then last one from me around premium. I think you mentioned you’ve tested it with some of your subscribers a little bit. Is that how you plan to roll it out as well in sort of segments or is it just going to once it’s live it’s going to be live to all of them?

Jirka Rysavy
We didn’t test it. We kind of did like questions - how we -

Paul Tarell
Survey.

Jirka Rysavy
Survey, so we - once we - when it’s live will be available for everybody and we would expect there will be more upgrades of existing members than new members coming to it. However because it brings - for the event space we bring some new name, so they would probably also have a little acquisition left, but we don’t - we don’t planning on that. So I think it’s more ARPU, it’s basically you look at that if you have - in that you would have - on the top of the regular service you would also have streaming of those weekend events what you can see live with multi-lingual simultaneous translation [indiscernible]. We tested a couple times last year and it was kind of surprisingly good. We received some of the revenue from events. The streaming was like $500,000. So it’s - it would be a lot of testing, but I’ll believe it’s the future and we’re really investing into preparing the streaming, especially the international translations because last time 80% of the streaming came from international and those 80% of the streaming revenue came from international markets. So we will talk more about next quarter about this, but since last quarter somebody will expect to see apply for permit and locally to get to build diverse base in our campus, so we’re providing the update on it today. But really I think by the third quarter we would have enough data to talk, give you some specifics, so you can put it in the plans. I would suggest not to do much still we kind of give you specifics.

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Dernière modification par tcheco (20/08/2018 16h11)

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#93 02/10/2018 18h22 → Gaia : communauté de Yoga en ligne

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Gaia continue sa chute infernale.

Je n’ai pas vu plus de news que celles divulguées en Aout.

Pourtant, l’entreprise respecte ses objectifs qui doit les mener à 50 / 60MUSD d’EBITDA en 2021.

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#94 02/10/2018 19h57 → Gaia : communauté de Yoga en ligne

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Effectivement, je viens d’en reprendre une louchinette.

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#95 02/10/2018 22h54 → Gaia : communauté de Yoga en ligne

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Abu dhabi qui prend un peu plus de 5% du capital.
s3.amazonaws.com/content.stockpr.com/se … 000793.pdf

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#96 03/10/2018 09h43 → Gaia : communauté de Yoga en ligne

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Ce form 13G ne ressemble pas aux autres déclarations d’achats d’insiders dont je suis accoutumé.
Je suis curieux d’avoir ces  informations si elles ont été publiées dans d’autres sources :
Abu dhabi étaient-ils déjà actionnaire de Gaia ?
Le franchissement de seuil est dû des transactions hors marché ou sur le marché ? Quel PRU ?
Merci

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[+1]    #97 03/10/2018 13h09 → Gaia : communauté de Yoga en ligne

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Ce n’est pas un achat d’insider mais un fond qui depasse les 5%.
Il est donc normal que nous ne connaissions ni la date ni le pru des achats.

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#98 03/10/2018 20h55 → Gaia : communauté de Yoga en ligne

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Par contre j’entends que ce sont des achats sur le marché. Si un insider (ex le CEO) avait vendu ses titres une déclaration aurait du être faite.

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#99 03/10/2018 23h42 → Gaia : communauté de Yoga en ligne

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Pas forcément.
C’est peut-être une transaction de gré à gré.

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#100 05/11/2018 22h25 → Gaia : communauté de Yoga en ligne

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Résultats Q3
Gaia tient ses objectifs :
- 515 000 abonnés au 30/09/2018 soit +66% YoY
- lancement d’une 4e chaine : alternative healing
- lancement d’une offre premium à 299 USD / an (ce qui devrait permettre de relever progressivement l’ARPU … et la valeur des abonnées)

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